At least five new foreign brands will enter the St. Petersburg market by the end of the year

In the first half of 2024, two stores of foreign brands that had not previously been represented in the city opened in the shopping centers of St. Petersburg, experts of the consulting company NF Group note.

Both retailers from China are Balabala (children’s goods, Gallery shopping center) and Candy (household appliances, Okhta Mall shopping center). For comparison, a total of 20 new brands have opened in Russia, most of which are represented in Moscow (17). By the end of the year, at least five new retailers are expected to enter the St. Petersburg market, which are already represented in the capital.

The main transformation of the market, associated with the departure of international brands, was completed in 2023. Since the beginning of 2024, only one foreign brand has left St. Petersburg – the Turkish Damat tween has closed in Outlet Village Pulkovo.

Источник: www.bn.ru