How To Effectively Sell Real Estate On Realting: A Complete Guide For All Types Of Clients

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Realting.com — It is a modern international real estate sales platform that unites agencies, developers, individuals and brokers into a single ecosystem with a unique partner model. In this detailed guide, we will explain how to make the most of the platform’s features for each type of user.

“We have created a kind of LinkedIn for the real estate industry. Previously, players had to find partners themselves and track transactions. Everything is simple and transparent with our system,” Alexander Martynenko, one of the founders Realting.com .

The scale and achievements of the platform:

Up to 1 million monthly users.
About 300 thousand objects from86 countries.
There are 1009 agencies and 398 developers in the partner network.
More than 7,250 new buildings.
Representative offices in Belarus, Dubai, Montenegro, Poland, Uzbekistan.

For real estate agencies

We tell you in detail how a real estate agency can sell real estate on Realting as efficiently as possible.

Registration and profile setup

Creating a professional account:

Use your corporate email address and official contact information.
Upload a high-quality company logo.
Fill in all sections of the profile, including additional fields.

We get the PRO status: the PRO status dramatically increases the visibility of your agency and the trust of your partners. To get it:

Complete the verification as soon as possible.
Set up commissions based on the type of property.
Upload a letter of guarantee with the maximum payout range.

Effective placement of objects on the real estate platform

We create high-quality content:

Use high-resolution professional photos.
Add video reviews and 3D tours (increase conversion by 20-30%).
Create detailed descriptions with an emphasis on investment attractiveness.
Update information about the objects regularly.

We are strategically located:

Place objects in several categories (new buildings, commercial real estate, residential real estate, long-term rental and short-term).
Be sure to specify the partner commission for each object.
Add and update objects regularly to keep the database up to date.

Working with the partner system

Setting up commissions:

Offer promotional offers for new or difficult-to-sell properties.
Monitor competitors’ offers by sorting them “by commission”.
Set up short-term bonus allowances to incentivize your partners.

We are looking for and adding partners:

Add new partners weekly through the search.
Cooperate mainly with PRO companies.
Analyze the effectiveness of each partner through internal statistics.

Marketing tools

Automation:

Set up autoposting in Telegram channels.
Use auto-upload of objects.
Implement integration with CRM systems.

Content Marketing:

Publish expert articles on the platform.
Participate in webinars and special projects.
Create personalized PDF presentations.

Paid advertising:

Display advertising: banners and special placements.
Realting packages for automating lead generation.

For developers

Let’s go further — now we will explain in detail the secret of successful sales on realting.com for developers.

Presentation of projects

Creating an attractive profile:

Register a special business account for the developer.
Create a detailed description with plans and infrastructure for each residential complex.
Attach specific apartments, apartments, houses, and villas to projects.
Update the construction status and photos regularly.
Use the interactive RPT catalog to digitize objects.

Partner Program

Setting up the commission:

Set competitive commissions for different types of partners.
Offer differentiated rates for brokers and referrers.
Ensure transparency of the terms through a letter of guarantee.

We get the PRO-status: this status guarantees the developer:

Priority in the partner network.
Agents have high confidence in payments.
Increased visibility of objects.

Marketing activities

We pay for special placements:

Banner ads in the new buildings section.
Special projects for comprehensive portfolio promotion.
Organization of thematic webinars.

We are improving our expertise and reputation:

Publication of expert materials, which our journalists will help you prepare.
Participation in real estate market surveys.
Creating educational content for customers.

For free agents (brokers)

The broker should follow the following algorithm.

Development strategy

Getting access to the platform:

Registration is also possible without an invitation, but access to the partner system is available only by invitation link.
Fill out the agent’s profile in as much detail as possible.
Get recommendations from existing platform members.

Expanding the network:

Add new partners from agencies and developers every week.
Monitor the objects through the “commission-based” filter.
Choose offers with maximum profitability.

Working with objects

We recommend and promote:

Create your own recommendations through social media and email newsletters.
Use unique referral links to track your results.

Analyzing and optimizing:

Analyze the feedback based on your recommendations.
Create a database of verified sites with a good commission.
Create personalized PDF presentations.

For private individuals

Not only legal entities, but also individuals can sell objects on our platform. We tell you which procedure will lead you to the desired result.

Getting started

We register:

Registration is also possible without an invitation, but access to the partner system is available only by invitation link.
Find familiar agents or brokers working with Realting.
Alternatively, use partner QR codes.

Verifying the profile:

Be sure to fill in all the fields: photo, full name, phone number, country.
Add detailed information about yourself to increase trust.
Specify the advantages of your facility.

Effective sales

We present the object with high quality:

Take professional photos.
Record a video tour or create a presentation.
Write an attractive description with an emphasis on unique features.

We use partner opportunities:

Add professional agents to your partners.
Use the Recommend feature to expand your reach.
Offer a small commission to referrers and agents.

Application management

Fast processing:

Respond to requests within a few hours.
Track all the responses through your personal account.
Keep statistics for performance analysis.

How to sell real estate abroad without agents and overpayments: save up to 10% commission with an international platform Realting.com

Realting International Partner Sales System

“We have facilitated interaction between market participants 5-10 times. Now agents don’t have to be marketers, designers, and SMM specialists at the same time. They can focus on their main job, sales,” Alexander Martynenko.

The Realting partner system is a revolutionary model that has no analogues in the real estate market. This is a “convenient referral ecosystem” for all market players, which works for both the sale and rental of real estate.

How the partner system works in practice

The functionality of the partner system:

The ability to add partners depending on the status (PRO Silver, PRO Gold, PRO VIP).
Sellers set commissions for partners, agents, and referrers.
All notifications about applications and customer sources are in your personal account.

Chain participants:

An agent is a professional market participant.
A partner is a professional market participant who is your partner.
Referrer— a registered user who recommends your site through their resources.
The platform allows this system to work, sometimes earning a service commission.

Flexible setup:

The owner of the facility independently sets the amount of commissions.
The ability to create special conditions for different categories of partners.

Advantages of NGN for each type of participant

For agencies:

Access to thousands of objects without your own attachments.
Expanding the geography of work.
Automated settlements with partners.

For developers:

A large-scale sales network without creating your own.
Control over the terms of cooperation.
Transparency of the results of each channel.

For brokers:

Unlimited database of objects.
Passive income from recommendations.
The opportunity to work internationally.

For private individuals:

Professional sales support.
Access to the expertise of agents.
The opportunity to earn money on recommendations.

Life hacks for effective use of NGN

Choosing partners:

Cooperate only with participants who have a PRO status.
Analyze the history and rating of potential partners.
Give priority to active and trusted agencies.

Commission optimization:

Monitor your competitors’ offers.
Set temporary promotions for “complex” objects.
Test different commission sizes to optimize demand.

Online promotion:

Use the partners’ personal mailing lists.
Create joint marketing campaigns.

To summarize

Realting.com It provides a powerful ecosystem for all participants of the real estate market. The key to success is a systematic approach to using all the features of the platform.:

High-quality presentation of objects with professional content.
Active work in the partner system to expand the reach.
Using analytical tools to optimize the results.
Continuous development and adaptation to market changes.

Regardless of whether you are a large agency, developer, individual, or individual broker, following the recommendations in this guide will help you significantly increase sales efficiency and maximize the potential of the Realting platform.

Remember: success in online real estate sales requires not only high-quality properties, but also a professional approach to their presentation, active work with an affiliate network and constant optimization of all processes.

Author

Yulia Yanukovych, Editor-in-Chief

I am responsible for the work of the editorial office. I write expert interviews and guides.

Источник

How to effectively sell real estate on Realting: a complete guide for all types of clients