The most anticipated annual event of the tourism industry, the 30th anniversary International Exhibition of Tourism and Hospitality Industry MITT 2024, took place in Moscow from March 19 to 21.
This year, the event broke the record again — more than 16 thousand people visited MITT 2024 during three exhibition days. In 2023, this figure was 14.8 thousand — and it was also a record: an increase of 61% compared to 2022. More than 909 companies from 29 countries took part in the exhibition. Among them are delegations from regions of Russia and foreign countries, leading travel operators and travel agents, hotel chains, carriers, MICE agencies, search and online booking systems, caravanners and other industry participants. The media showed special attention to the event — more than 300 journalists worked for MITT these days, among whom were representatives of news agencies, federal channels, business, news and industry publications. As a result, more than 3,000 mentions of the exhibition appeared in the media.
Deputy Prime Minister of Russia Dmitry Chernyshenko sent an appeal to the participants of MITT 2024. He confirmed that the systematic development of the tourism and hospitality industry in This is an important area for the Russian national economy. In accordance with the decision of Russian President Vladimir Putin, the national project “Tourism and the Hospitality Industry” is being implemented in the Russian Federation, providing unprecedented financial support and conditions for development. It is expected that by 2030, the number of trips of citizens across the country will increase to 140 million trips per year, including through the construction of such new federal resorts as the 5 Seas project.
The tourism industry continues to grow consistently: the Ministry of Economic Development expects that the incoming tourist flow will amount to 9.5 million people by the end of 2024, Deputy Head of the department Dmitry Vakhrukov said at the opening ceremony of the exhibition. “The global tourism sector accounts for more than 3.5% of global GDP, and tourism is becoming a driver of economic growth, which entails an increase in people’s well—being and contributes to the influx of new private investment,” he said.
58 regions of the Russian Federation became participants of MITT 2024. All of them actively create and develop an infrastructure convenient for travelers and stimulate new types of tourism — from skiing and wellness to event and author’s tourism. The opening regions were Zaporizhia and Kherson regions, taking part in the exhibition for the first time.
Foreign participants also introduced visitors to the exhibition with wide opportunities for recreation and national flavor: Cuba, Uzbekistan, Egypt, the United Arab Emirates (Abu Dhabi), Jordan, Tajikistan and others. The partner country of the event was India (under the Incredible India brand): representatives of the Ministry of Tourism of the country shared with the guests information about current destinations for recreation. For the first time, North Korea became a participant in MITT: within the framework of the exhibition, a press conference was held on the development of relations between the Russian Federation and The DPRK in the field of tourism and the launch of the North Korean Government-licensed tourism operator “Project Pyongyang”. According to his representatives, North Korea expects to become a worthy analogue of high—quality beach and mountain holidays for Russians – already now the residents of our country are waiting for a high level of service and friendly attitude towards Russian-speaking tourists.
MITT 2024 Business Program
Over the three days of the exhibition, 25 multi-format events were held, which were attended by 250 leading speakers and opinion leaders of the tourism and hospitality industry. Representatives of government and business met and discussed the problems and prospects of the industry at the site.
The key event of the MITT 2024 business program was the IV Forum of Leaders of the Tourism industry and the hospitality industry. The main focus of the discussion centered around the trends that will shape the industry in the future. The Forum was co-organized by the Association of Wellness Tourism and Corporate Health, the National Association of Automotive Tourism and Caravanning, the Association of Glamping, etc.
During the trend session “Tourism 2024: Industry development trends and prospects of the season through the eyes of leaders”, representatives of the top management of key tour operators and travel agency networks shared their forecasts for the season with MITT participants: Anex Tour, Fun&Sun, ICS Travel, Fly.ru et al. The Russian Union of Tourism Industry acted as the organizer.
One of the most notable events of the exhibition was the federal meeting “Strategy for Sustainable Development in an unstable world: Tourism and Hospitality”. The event brought together representatives of 15 relevant committees, as well as 5 online participants, among whom is the Russian Geographical Society, which is directly related to the development of the tourism sustainability ranking. At the meeting, the experts not only discussed the successful practice of the regions in this area, but also identified the main goals of the sustainable development strategy for the coming year. Nikolay Valuev, First Deputy Chairman of the State Duma Committee on Tourism and Tourism Infrastructure Development, noted that tourism has shown itself to be one of the drivers of the economy in recent years. Valuev stressed that it is the domestic tourist flow that is growing (and this is important in the context of Western sanctions). He also drew attention to the importance of creating new points of attraction for the stable development of tourism. Special emphasis was placed on St. Petersburg: Valuev noted the special merits of the Committee for Tourism Development in the implementation of projects to promote it.
Valuev’s words are confirmed by official statistics. Kirill Rodin, Director of Government Relations at VTSIOM, shared the results of a survey in which Russians told where they spent their holidays in 2023.
The speaker of the session, Vladimir Kulikov, head of the public sector products department at Sberbank, announced statistical data on the volume of tourist flow growth: in 2023 it amounted to 153 million trips, which is 27.5% more than in 2022. The turnover of funds in the tourism industry last year amounted to 1.8 trillion. rubles’. The main item of expenditure on vacation, according to him, is spending on accommodation.
In addition, the MITT 2024 business program included the following events:
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Plenary session “Opening new horizons: challenges and prospects for the development of the hospitality industry in the Russian Federation”
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Expert session “Autotourism and caravanning: development opportunities for the tourism business and the economy of the regions”
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Workshop “Modern trends in the development of event tourism: best practices and regional practices”
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Focus session “AI and neural networks in tourism and the hospitality industry: pro et contra»
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MITT Summit Hotel — Congress for hoteliers;
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The Academy of Author’s Tourism, the invited guest of which was a journalist, TV presenter, traveler, founder of the Travel Club Mikhail Kozhukhov. He shared his own vision of what author’s tourism is with the participants of the event;
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The School of Regional Tourism Development — its participants got acquainted with the intricacies of tourism development in the subjects of the Russian Federation;
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MITT Digital is a conference dedicated to the prospects of using information technologies in the field of tourism and the hospitality industry;
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- MITT MICE is an educational conference that examines the development of the business tourism industry and the preparation of events.
New solutions and integrations for MITT 2024
The participants of the MITT 2024 exhibition not only closely monitor the prospects in the market, but also promptly make decisions on their integration.
The new MITT section “Mobile Homes” has united manufacturers of capsule, modular houses and glamping, located on an area of more than 600 m2. Its participants — ULYSSE GROUP, NEW AGE CAMPING, SCUD TECH, KONAKOVO, SPACE CABIN, CUPOL 365, MODOM — demonstrated their ready-made solutions, and visitors were able to imagine themselves as a tenant of such a mobile home.
Modern Transport Technologies Group presented cars for solving a wide range of tourist tasks: minibuses “Sobol NN” and “Gazelle e-NN”, as well as a motorhome based on “Gazelle NN”, which is suitable both for road trips and for organizing sightseeing trips. The exposition became the central one at the Caravanning stand, which was partnered by the National Association of Auto Tourism and Caravanning. The largest Russian trading house of commercial and passenger equipment relies on a promising type of tourism, which has great potential, taking into account the length of domestic routes.
Aquilon Shipping Company LLC, general sales agent for Astoria Grande cruises, has announced the third season of sea voyages. The program started in March and will last until the end of January 2025. “Our customers are primarily attracted by the uniqueness of the cruise product that we promote: a comfortable sea liner, first-class all-inclusive service, departure from the port to Sochi and the absence of visa and language barriers,” comments Stanislav Naumov, General Director of SC Aquilon LLC.
MITT Travel Start Startup Competition
For the fourth time, one of the most memorable events of MITT Travel Start is a competition dedicated to the best startups in the Russian tourism industry. It allows you to highlight new Russian projects with great potential and highlight the best of them. The jury of the competition once again named the best young companies in the travel industry that are developing their business with the involvement of IT technologies.
66 applications were submitted for participation in the competition, 10 participants in 4 nominations made it to the final:
• Tours and activities: QVEDO, POVUZAM, GoTour, ARCONA, Willbeway;
• Hospitality: aiso, OTO Ai, Data. Forecast;
• Transport: We are going to the market;
• MICE: PJCOM.
The finalists defended their functional prototypes and realized products in front of an expert Jury, travel operators and agencies, as well as OTAs and hoteliers.
The winners of the MITT Travel Start competition are:
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1st place — We are going to the market
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2nd place — OTO A
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3rd place — Data. Forecast
The finalists of the competition had the opportunity to announce their project, a speech on MITT information platforms with coverage of at least 100,000 representatives of the tourism industry, a package of free participation in the International Tourism Exhibition MITT 2025 with a stand, as well as the possibility of partnership with member companies of the Russian Union of the Tourism Industry and other options.
MITT 2024 Award Ceremony
The key event of the final day of MITT 2024 was the Solemn ceremony of awarding the participants of the exhibition, held at the Bolshoi Arena on March 21.
Nominations of the ceremony:
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The best collective stand is Cuba
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For loyalty, constancy, long—term cooperation – Uzbekistan
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The best presentation of the country is Turkey
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The most hospitable stand is India. Partner country of MITT 2024
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The most striking debut in the exhibition is Abu Dhabi
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For many years of cooperation — Egypt
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High—profile return to MITT – Jordan
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The most active stand is the Republic of Tajikistan
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The most active participant of the year is the Project Office for the Development of Tourism and Hospitality in Moscow. Partner of the MITT 2024 exhibition
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The most creative stand is Taimyr
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The most hospitable stand is the Republic of Dagestan
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The best representation of the Russian region is the Samara region. The partner region of the MITT 2024 exhibition
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For long—term cooperation – The Republic of Crimea
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The most visited stand is the Moscow Region
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The most colorful stand is Sakhalin
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The best stand in the Russian region is Nizhny Novgorod
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The most technologically advanced company of the exposition is the TRAVELLINE company
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The most spectacular presentation of the Glamping section is the NEW AGE CAMPING company
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The most spectacular presentation of the “Caravanning” section is the company “Modern Transport Technologies”
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Nomination “Loyalty to traditions” — Veliky Novgorod
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Jubilee nomination — The Republic of Chuvashia
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The new participant of the Russian exposition is the Zaporizhia region and the Kherson region
Also during the Ceremony, the winners of the contest “The best video clip of the regions of Russia 2024” received their prizes:
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1st place — Khabarovsk Territory
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2nd place — Krasnodar Territory
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3rd place — Trans-Baikal Territory
Partners of the MITT 2024 exhibition
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General Partner — Moscow Tourism and Hospitality Development Project Office
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Partner country – India
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Dagestan is a strategic partner
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Partner region – Samara
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Partner City – Saint Petersburg
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The key partner is Khakassia
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The mountain partner is the Caucasus of the Russian Federation
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Official partner bank – BEAC
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The general partner of the business program is Krasnaya Polyana Resort
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The official partner of the business program is MTS Travel, Bronevik.com
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IT partner — Travelline
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The partner of the ministerial cocktail is the Government of the Altai Republic
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The official information partner is the TV channel “Let’s Go”
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The partner of the plenary session is the Government of Sevastopol
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Partner of the Innovation Day — aiso
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Partner of the School of Regional Tourism Development — ANO “Monchegorsk Development Agency”
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Business Program Partners — Ostrovok.ru , Hospitality Workshop
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Strategic Partners of the MITT Digital Conference — Bronevik.com , TravelLine, Tinkoff
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MITT Digital Conference partners are Bnovo, Daily.
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