What is Loyalty, how to join and win a place in a FAMILY trip.
Join Loyalty, a loyalty program for travel agents from Profi.Travel. Any agent can receive prizes for their knowledge and reservations. Bookings from more than 50 companies are counted: tour operators, hotels, and airlines.15 leaders at the end of the year will go on a family trip for free. We tell you how to join the game and choose a winning strategy.
What is the essence of the Loyalty program?
During 2025, you will receive points for Profi activities.Travel:
- ● Webinar views;
- ● Visiting online exhibitions;
- ● Booking products from Loyalty partners;
- ● taking tests and surveys about tourism;
- ● Offering information guides for news publications.
In January 2026, we will summarize the results, and the 15 leaders of the season will go on a FAMILY trip for free. The most valuable thing is that these will be agents awarded for personal achievements, not agency directors or employees chosen by management.
Who organizes the FAM trip?
Every year, the Loyalty program is led by a General Partner who conducts a FAMILY trip for the most active agents of the season. Recently, we were thrilled to discover the intrigue — the ART TOUR TOUR operator has become the General Partner of Loyalty 2025.
This season, you will receive the highest possible points for booking ART TOUR products. We will tell you more about the points system below.
If you have not worked with ART-TOUR yet, there is a reason to get acquainted with the tour operator. ART-TOUR offers agents commissions from 10% to 12% and 24/7 support. There is a block program to Dubai from Moscow, St. Petersburg and Sochi on Emirates and Etihad at a very reasonable price for a chair.
Agents receive instant confirmation of all available rates for the world’s leading hotels. In 2024, ART-TOUR received an award from the Jumeirah hotel chain as the best partner in the world. In the UAE, the tour operator has its own office of the host company, but the geography covers almost the entire world, including exclusive motorcycle tours in South Africa and tours to Antarctica.
The ART-TOUR website is constantly updating promotions, as well as permanent incentive programs for agents.
How do I join Loyalty?
Step 1 — Register
First you need to create a profile on Profi.Travel by clicking the “Login” button in the website menu. You already have it if you have previously registered for our exhibitions, watched webinars or passed tests. From now on, you will see your personal score in the “My Rating” section.
If you are just starting to participate in the program, study the step-by-step instructions on how to earn points.
Step 2 — Study the travel product
Loyalty points are awarded for watching webinars, downloading catalogs, studying booths and passing tests at online exhibitions. Start with the “Know Our” exhibition, which is already underway.
Points within the framework of online exhibitions are automatically awarded to users for:
- ● online webinar viewing + 100 points;
- ● Archived webinars (if they were not viewed live) +20 points;
- ● viewing the booths of the online event’s exhibitors (once per online event) +10 points;
- ● downloading catalogs of online event exhibitors (each catalog is one time per online event) +15 points;
- ● passing the final test on the final broadcast (for each correct answer) + 100 points;
- ● passing the final test on the final broadcast (for a maximum of 10 test questions) + 1,000 points;
- ● Registration for an online event + 10 points.
And for every webinar viewed during the year outside of online exhibitions, the agent receives + 10 points in his piggy bank.
A number of special projects will be held throughout the year, where you will be able to discover new destinations, offers from tour operators and hoteliers. You will also receive Loyalty points for your activity on projects. You can also win cool prizes, such as accommodation in top hotels, valuable electronics, and others.
Step 3 — Book tours of the ART-TOUR tour operator
Starting from January 30, 2025, you will receive from +250 Loyalty points for each confirmed ART TOUR booking. (previously it was +100). You can also get +350 and +500 points for booking exclusive tour operator offers. The 5 leaders of ART TOUR bookings will go on a FAMILY trip.
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+250 points |
+350 points |
+500 points |
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Important! ART TOUR applications must be submitted in the same month as the booking was made. Only in this case will your scores get into the rating. Bookings made between January 31, 2025 and April 7, 2025 must be made by April 30, 2025.
Step 4 — Book the products of 50+ partners
A list of tour operators, airlines, and hotels whose bookings are accepted at Loyalty can be found here. Almost any agency will have reservations for these hotels and tour operators: Space Travel, Dolphin, Profkurort, Anex, FlyDubai, Azimut Hotels, Velvet Seasons.
For each booking made, the travel agent can receive from 100 to 500 points in his rating.
How do I apply to the program?
Fill out the “Make a reservation” form on the Loyalty page. For each partner, you will see the fields that need to be filled in and the conditions for awarding points. Please note that most partners count the application after the departure of tourists. Detailed rules of the program can be found here.
Points are awarded from January 31, 2025 to December 30, 2025 inclusive and are cancelled on January 31, 2026.
Who will go to the ART TOUR FAM trip?
In Loyalty, the winners are determined in 5 ratings: 3 ratings by city, a rating based on the results of Profi training.Travel and the rating of tour bookings from the General Partner — tour operator ART-TOUR.
There will be 15 winners in 2025.:
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5 winners |
2 winners |
3 winners |
3 winners |
2 winners |
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Leaders of booking the ART-TOUR travel product |
Exhibition Leaders |
Leaders from Moscow and Moscow region, St. Petersburg and LO |
Leaders from other million-plus cities |
Leaders from cities with a population of up to 1 million people |
3 recommendations on how to choose the best path to victory:
- Determine which rating your agency falls into by geographical feature. If you actively sell tours from Loyalty partners, then you have a great chance to become one of the leaders in cities.
- The general partner of the season, the ART-TOUR tour operator, will take 5 product booking leaders from its line into the FAM trip.
- Save the exhibition schedule. You will automatically receive points for watching live broadcasts, visiting booths, downloading catalogs, and passing tests at exhibitions. Two places in the FAM trip will go to agents who have been actively researching travel innovations throughout the year.
Points can often be obtained for activities on special projects, participation in surveys, as well as for offering interesting news to the Profi editorial staff.Travel. First of all, we talk about new projects in the Loyalty chat.
2 Important Reasons to join now
- Points for ART TOUR bookings made from January 31 to April 30, 2025 must be entered into the system by April 30, 2025. Only in this case they will be counted.
- The Know Our Art exhibition runs until April 25, where agents receive points for viewing booths and webinars.
In the second half of the year, there will be 2 more exhibitions and other activities that will promote you in the ranking. But if you don’t confirm the General Partner’s reservations now and skip the points for “Know Our”, then it will be more difficult to catch up with the leaders.
What’s the coolest thing about Loyalty?
Of course, it’s a FAMILY trip. Charged, active, professional agents from different geographical locations come together to get to know or see each other, partners, and Professionals again.Travel. A PHAM trip is a mix of a travel product review, an entertainment program, and inspiring business and informal interactions. Check out how the trips to Dubai and Sochi went.
A competition is currently underway, following which 15 winners will go on a family trip from the General Partner, the ART TOUR tour operator in 2026. Where the finalists of the program will go in 2026 is still a surprise. But Dmitry Arutyunov, CEO of ART-TOUR, hinted that it would be one of the countries of the Middle East. And it’s going to be a fantastic tour!
Any other questions about Loyalty?
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Sergey Peremutov, |
My name is Sergey, and I will help you figure out our project. By the way, I’m a former Loyalty member myself and have been a finalist for several years in a row. And now I’m helping you, our members, take your first steps in Loyalty. Write to me at loyalty@profi.travel to make sure, it’s easy and interesting (more than 3,000 participants have already confirmed this fact)! Loyalty agents are very cool, they breathe and live tourism. Join the Loyalty chat to keep in touch with colleagues and keep up to date with the news of the program. |
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