Apartments and apart-hotels were at the peak of popularity in early summer

Luxury apartments and apart-hotels became highly popular at the beginning of summer.

The popularity of apart-hotels and holiday apartments in early summer is growing noticeably. So, in June 2024, apartments and apart-hotels account for every third reservation in the country (32%). This trend is noted by specialists of the online booking service for hotels and apartments Ostrovok, who analyzed the bookings of Russian tourists for June and found out how their preferences have changed when planning trips.


Апартаменты и апарт-отели оказалисьна пике популярности в начале лета


Experts note that the share of apartments in the booking structure is growing from year to year: in 2023 it amounted to 27%, and in 2022 – 22%.

It is noteworthy that in some regions, such accommodation facilities account for almost half of all bookings – these are mainly destinations for sightseeing holidays. In the Kaliningrad region, apartments and apart-hotels account for 64% of all bookings, in the Novosibirsk region – 46%, in Tatarstan – 47%, in St. Petersburg – 43%.

In addition, according to the specialists of the Island, in Russian apartments and apart-hotels in early summer there is the highest increase in the number of bookings compared to other types of facilities – by 27% compared to last year.

At the same time, the most significant jump in demand for such accommodation is noted in the Primorsky Territory, where the volume of bookings increased almost three times compared to last June, as well as in the Crimea – almost twice, in Tatarstan, Nizhny Novgorod and Rostov regions – one and a half times. In the Krasnodar Territory, Stavropol Territory, Kaliningrad Region and Dagestan, the demand for apartments and apartment hotels increased by a third.

Anita Gusich, head of the press service of the online hotel and apartment booking service Ostrovok, commented: “Apartments and apart-hotels have enough advantages that attract tourists, especially in the summer season. Firstly, due to the presence of a kitchen in such facilities, travelers can significantly reduce the cost of meals in cafes and restaurants, which is especially important on long trips. Secondly, the area of apartments is often larger than in hotels, and may include several rooms – this is convenient for tourists with children and vacationers with a large company. Thirdly, the price factor also plays an important role: apartments are among the most budget accommodation formats on vacation.”

The average cost of a booked night in Russian apart-hotels of various stars for June is 5,800 rubles – 18% higher than last year (4,900 rubles), in apartments – 5,000 rubles (+11%, 4,500 rubles).

Despite the growing popularity of apartments, hotels remain the most popular type of accommodation – they account for 51% of all bookings in June. Tourists are much less likely to choose guest houses (12%), hostels (4%), campgrounds, glamping, villas and cottages (1%).

The most popular destinations in terms of the number of bookings in June include St. Petersburg, Moscow, Sochi, Kazan, Kaliningrad, Anapa, Nizhny Novgorod, Gelendzhik, Zelenogradsk, Makhachkala. A number of destinations show a significant increase in the number of bookings: for example, the demand for accommodation in Vladivostok increased by 32%, in Zelenogradsk – by 24%, in Krasnodar – by 21%, in Yekaterinburg, Kaliningrad and Moscow – by 15%.

The average cost of a booked night in accommodation facilities in the country is 5,200 rubles, which is 17% higher than last year’s values (4,450 rubles).


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