By mid-2024, the St. Petersburg hotel market had reached the 2019 figures for average room occupancy. At the same time, the average cost of living exceeded even the capital’s level, and the apart-hotels segment continued to be the driver of market development. These are the data from analysts at Becar Asset Management .
The average occupancy rate of high-quality hotels in St. Petersburg reached 74% in the second quarter of 2024 and 65% in the first half of the year as a whole. Thus, according to these indicators, the market has finally returned to the pre-2019 level. At the same time, the northern capital has overtaken Moscow in terms of the cost of hotel accommodation. The average tariff in April-June 2024 was 7,030 rubles/night against 6,900 rubles/night in the capital.
The rapid growth of the tourist flow was one of the reasons for the segment’s recovery. In January-June, more than 5 million people visited St. Petersburg, which is 36% more than a year earlier. At the same time, business tourism was also recovering. It accounted for a quarter of the total tourist flow, which is 10 percentage points more than last year’s level. This was reflected in the average tariffs, which during the SPIEF and the “white nights” were 13% higher than last year. For example, at the Vertical Moskovskaya apart-hotel during the events of June, it was necessary to withdraw rooms from the showroom to the general room stock, since the load was close to 100%.
Apart-hotels continued to be the undisputed engine of the industry’s development, which today accounts for 24% of the high-quality hotel stock in the city – 8.8 thousand rooms. For comparison, 5 years ago their share was only 3%. The occupancy rate of apart-hotels in St. Petersburg was 10 percentage points higher than the market average in the first half of the year. At the same time, the dynamics of growth in average tariffs reached 10-20% during the second quarter.
“By the end of the year, we expect the positive dynamics of the main market indicators to continue. The total tourist flow by the end of the year is projected to be about 10% more than in 2023. We also expect the bleisure trend to continue to develop. Since 2022, the number of travelers combining work and leisure has doubled to 44% of total demand. High load and average check ensure high profitability, which in turn continues to maintain stable interest in this segment. We feel this request and strive to satisfy it within the Vertical hotel chain,” comments Yana Lepeshina, Sales Manager of profitable projects at Becar Asset Management.
Источник: www.bsn.ru
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