The demand for travel in Russia during the velvet season increased by 59%.

The demand for travel in Russia during the velvet season increased by 59%. Yandex Travel came to this conclusion after analyzing the demand for booking hotels and apartments in September—October 2023 and 2024.

The Urals has become the fastest growing macroregion for “velvet” travel — the growth in demand for trips to the UFA region is 79% year-on-year, i.e. almost 2 times. The Southern (by 67%) and Central (by 58%) federal districts also showed significant growth.

Among the regions, the greatest increase in popularity is observed in regions with wide opportunities for ecotourism:

• The Republic of Adygea. The year—on-year growth in hotel and apartment bookings during the velvet season is 170%; the average cost of a night at a local hotel/apartment this year is 8,500 rubles.

• The Republic of Crimea. An increase of 165%; the average cost of a night is 7,000 rubles.

• The Altai Republic. An increase of 121%; the average cost of a night is 8,400 rubles.

• The Republic of North Ossetia — Alania. An increase of 95%; the average cost of a night is 7,200 rubles.

• Vladimir region. An increase of 88%; the average cost of a night is 7,800 rubles.

• The Karachay-Cherkess Republic. An increase of 86%; the average cost of a night is 7,800 rubles.

• Sverdlovsk region. An increase of 78%; the average cost of a night is 6,600 rubles.

• Yaroslavl region. An increase of 73%; the average cost of a night is 6,200 rubles.

• Murmansk region. An increase of 72.5%; the average cost of a night is 7,900 rubles.

• Pskov region. An increase of 64%; the average cost of a night is 6,600 rubles.

It is obvious that more and more Russians choose holidays during the velvet season, and there are several reasons for this. Firstly, the summer heat, which often reaches 30-35 degrees, is replaced by more moderate climatic conditions. Secondly, with the end of the summer season, the number of tourists decreases significantly, and many hotels and resorts begin to reduce prices for accommodation and services.

The growing interest in locations with mountain and forest objects is also demonstrated by data on hotel and apartment bookings in various Russian cities. This is what the 10 fastest growing cities look like, where travelers want to go during the velvet season:

• Yalta. The year—on-year growth in hotel and apartment bookings during the velvet season is 251%; the average cost of a night at a local hotel/apartment this year is 9,200 rubles.

• Abrau-Durso. An increase of 230%; the average cost of a night is 13,800 rubles.

• Alushta. An increase of 105%; the average cost of a night is 7,700 rubles.

• Kostroma. An increase of 100%; the average cost of a night is 5,400 rubles.

• Suzdal. An increase of 95%; the average cost of a night is 9,000 rubles.

• Yuzhno-Sakhalinsk. An increase of 94%; the average cost of a night is 6,100 rubles.

• Gelendzhik. An increase of 90%; the average cost of a night is 8,300 rubles.

• Murmansk. An increase of 88%; the average cost of a night is 5,300 rubles.

• Yaroslavl. An increase of 86%; the average cost of a night is 6,100 rubles.

• Ekaterinburg. An increase of 85%; the average cost of a night is 6,500 rubles.

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