Analysts of the consulting company NF Group conducted a study of the segment of small-format shopping centers in St. Petersburg (from 10 to 45 thousand square meters). Currently, almost a quarter of the space (24%) in such facilities is occupied by tenants of the recreation and entertainment category: cinemas, children’s and family entertainment centers, fitness clubs, etc. The fashion segment is only in second place (18%), grocery supermarkets are in third (13%). For comparison, large shopping malls remain the main fashionable locations of the city, where most of the squares are occupied by clothing and accessories stores.
Currently, there are 32 small-format high-quality shopping centers in the Northern capital with an area of 10 to 45 thousand square meters. Analysts note that such facilities are not so much a place for shopping as a location for leisure activities of residents within a 15-minute walking distance. In small district and district shopping centers, about a quarter of the space is occupied by tenants of the recreation and entertainment category, including cinemas, children’s and family entertainment centers, fitness centers and others. The fashion segment with a share of 18% is only in second place, grocery supermarkets (13%) are in third place.
In turn, large-format shopping malls (with an area of 45 thousand square meters) remain the main fashionable locations of the city, where most of the areas are occupied by clothing and accessories stores (27%). Next are entertainment and leisure venues (17%) and hypermarkets with food (13%).
According to Evgenia Khakberdieva, regional director of the retail real estate department of NF Group, small-format shopping malls remain stable and stable despite the trials of recent years. The departure of international brands has affected them to a lesser extent, since the share of large foreign network brands in such facilities is zero.
The share of space occupied by Russian brands in small-format centers has increased over the past two years from 89% to 93%. At the same time, in large-format shopping malls, it increased from 63% to 72%, and the departure of foreign brands for a year or more led to an increase in the share of available space and a decrease in traffic.
In general, the development activity for the construction of shopping malls in St. Petersburg is at a low level. The last large non-specialized shopping center was opened in 2016.Since then, the market has grown by 1-2 objects per year, mainly in areas of new residential blocks under construction. Modern real estate buyers place high demands on infrastructure, expecting not only the availability of grocery stores within walking distance, but also a wide range of additional services, including fitness centers, clothing and children’s goods stores, as well as places for family leisure.
In such conditions, developers are focusing on the construction of small-format shopping malls on the outskirts of St. Petersburg and in the suburbs, where housing construction is actively underway. This format benefits from its locality: residents receive high–quality infrastructure near their homes, developers receive high demand for leased space, and retailers receive new opportunities to expand their presence.
At the final stage of construction in St. Petersburg there are three shopping centers of district and district formats, which are planned to open by the end of the year. Among them is the “Sky” in Murino (leasable area: 25.7 thousand square meters), where the first cinema in the area will appear, the “Park Mall” on the ave. Education (leasable area: 35 thousand square meters), which will include a food hall and an educational coworking, and a “Lunapark” in Novogorelovo (leasable area: 10.7 thousand square meters). These projects will continue the trend of creating multifunctional shopping centers focused on the needs of the modern buyer.
“Small-format shopping malls in developing residential areas take on not only the functions of providing local residents with basic necessities, but also the functions of socialization of the population. They become a kind of cultural and social hubs where people come to meet their primary needs and spend their free time with family, neighbors, and friends. They demonstrate sustainability even in the face of market changes, as they are focused on the local needs of the population. We are convinced that the segment will continue to develop, meeting the growing demands of customers, offering modern services and leisure concepts, which is confirmed by the demand from developers and tenants,” adds Evgenia Hakberdieva.
Источник: www.bsn.ru
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