Photo: iStockphoto.com/Karina Movsesyan
Most private investors do not have many options for investing in real estate: apartments, apartments, suburban facilities and built—in commercial premises – it is difficult to count on more because of the high entry threshold. Due to external factors such as the Central Bank’s key interest rate and mortgage interest, changes in the law on equity holders, a difficult geopolitical situation, the attractiveness of segments is changing, but one thing remains constant: it is still easier to invest money in concrete in one form or another than in any other instruments.
What opportunities for real estate investments are developing today and what income can be counted on, the participants of the Fontanka round table told.
Apartments as a sign of time
Investment real estate — that is, the one that is purchased directly to generate income — now includes, first of all, apartments.
— According to our dynamics, sales for this year, if compared with the past, increased by 20%, — said Kirill Kudinov, founder and owner of the investment and construction company Inreit. — This format continues to gain momentum and take away a certain part of investors who have been investing in apartments by inertia for a long time.
The growth of the tourist flow plays into the hands of the apartment owners: if in 2021 there were 6 million people, then in 2024, according to optimistic forecasts, 13-15 million tourists are expected. Due to this growth, it is planned to show an average profitability of 14% for the Port Comfort hotel chain this year, whereas last year it was about 12%, Kirill Kudinov added.
At the same time, new tools have also begun to appear: this includes flipping, subletting, and suburban real estate in the investment format.
— Unlike Moscow, this market is not so competitive yet, and there are still and will be interesting offers with good profitability. Residential real estate is gradually fading into the background, and apartments with their unification for all kinds of tasks come to the fore: these are accommodation, daily and long—term rentals,” says Artyom Chugai, lead partner manager at Maslov Group Development.
The company plans, for example, to expand the offer by launching a multifunctional facility where there will be retail space on the ground floor, office space on the second and third floors, and four floors of apartments above. He explained that conservative people do not perceive the idea of daily rent well, for them it is more important to return funds from the area.
Since last year, according to him, the direction of suburban real estate has become popular for investment: land plots for the construction of cottages, as well as suburban recreation centers.
— The latest product is quite fresh for our investment market, — says Artem Chugai, — not everyone understands how it works, what is worth paying attention to. But every season the offer becomes more and more popular and already occupies its niche.
In any case, real estate remains one of the main tools for investment.
— Customers are still considering apartments, apartments and commerce in order to save and invest funds, – comments Tatyana Khalilova, Director of Sales Department at GloraX.However, the ratio has changed a lot in the last few years. Earlier, at the start of sales of the residential project, we consistently observed about 20% of investment purchases. Now these are isolated cases: the bulk of those who want to invest in real estate have flowed into the segment of commerce and apartments, especially hotel ones.
Commercial premises are also considered for investment, but due to the fact that the cost of entry in this segment is higher, apartments as a ready-made rental business look more promising for many: this is both a lower check and a more understandable payback period. 2-3 years after the launch, hotels tend to gain popularity, and you can leave with a certain gap or keep the apartment as a source of permanent passive income, the expert explained.
— There is practically no alternative to apartments in terms of the size of the entrance threshold, — agrees Konstantin Storozhev, CEO of Valo Service Management Company, Chairman of the expert council on apart-hotels and service apartments of RGUD. — At the same time, investors are becoming more professional: they analyze a large amount of information, formulate their goals much more clearly. For those who invest for a long time, it becomes critical what will happen in 5-10 years, how much the asset will maintain liquidity and bring operating income.
He noted a positive trend: more and more market players are coming to centralized management of facilities, since the involvement of professionals reduces risks compared to the situation when many individual owners are engaged in this.
— There is a possibility of not agreeing at the stage of any kind of repairs, investments, etc., — he explains. — And if the goals are not speculative — to buy and sell, then such long-term prospects become significant.
Sergey Sofronov, Commercial Director of PSK Group,He also considers apartments to be an optimal alternative to buying an apartment if you need to invest money with a reasonable return. The demand for apartment rentals is getting higher every year in St. Petersburg, and the entry threshold is also relatively low: from 5-6 million rubles per unit.
For about the same amount (from 6 million rubles), you can find offers in office centers. And if you do not take the secondary market, where facilities require renovation, you can also consider options in apartment hotels. Another opportunity is retail space. According to the expert, they provide high profitability and practically do not require additional investments, since tenants themselves make repairs, install equipment, etc. But here the entry threshold is high, taking into account the large size and high price per square meter — and the better the location, the higher the cost.
— Various kinds of warehouses and industrial facilities from the point of view of a private investor with amounts comparable to the cost of an apartment can not be considered — here we are talking about tens of millions of rubles, — added Sergey Sofronov. — The exception is collective investment platforms, which can be accessed with less money. But both the selection and the analysis of their proposals require a certain amount of experience and knowledge not only in investments, but also in the specifics of a particular type of real estate and its management.
A certain percentage
As for the apartments, there is still a certain proportion of investors at the start of sales, Tatyana Khalilova notes. It is incomparable with the 20% that was before the transition to escrow accounts – when people bought at the excavation stage and sold before the commissioning of the facility.
— But still, if the developer offers a good price at the start, then choosing between short—term and long-term investments in housing, people still choose the “construction site”, — she says. — We, like any developer, have an understanding of how much the cost of an apartment will increase during the construction period, and buyers can also calculate these figures.
The repayment period for funds invested in residential real estate is growing.
— The classic model — buy at the excavation stage and sell after commissioning — no longer works, — agrees Maria Orlova, Commercial director of A101 Group of Companies in St. Petersburg. — Apartments are bought as investments mainly with a return horizon of 4-6 years. And the increase in cost here is associated with the development of districts and the creation of a high-quality urban environment in them, which makes a significant contribution to the increase in prices. So, when choosing housing as an investment, it is logical to focus on projects of integrated development of the territory.
She also noted the emergence in recent years of a new category of investors: they purchase real estate as comfortable housing for retired parents or as the first apartment for children, which is rented, is not yet in demand. Maternity capital or military certificates are often used in such transactions. For A101 projects, the share of such transactions reaches 20-30%.
In addition, according to Maria Orlova, an important factor is the traditionally high attractiveness of St. Petersburg as a place to move from the regions. In this regard, the St. Petersburg agglomeration is inferior only to Moscow.
— Residential real estate is partly an investment, but not in full understanding and solving the investor’s tasks, — Sergey Sofronov believes. — In general, the name already gives a hint where to look. Commercial for that and commercial — implies an adequate return relative to inflation or significantly exceeds it.
Residential, according to him, is suitable for saving money or solving problems in special cases: for example, buying an apartment for children. And while they are growing, you can rent an apartment and get extra money — as an option, for tutors. At the same time, it has quite a lot of disadvantages.
— Apartments themselves are more expensive than apartments. Repairs will also be required (if it is not included), furniture, but the main thing is independent management, that is, you will have to look for tenants and solve all issues with them yourself,” says Sergey Sofronov. — There are companies that provide such services and allow you to “squeeze” more out of the object due to seasonal daily rental. But again, the owner will have to look for such people and interact with them on his own. But even with this management model, the rental rate due to the lack of services and hotel infrastructure will be lower than in apartment hotels. And a higher entry threshold when buying an apartment will significantly increase the payback period of investments.
Konstantin Storozhev also believes that housing is purchased for the most part for preservation — and then, rather, out of habit, since there are very few speculative opportunities.
Roman Abramov, Head of the Regional Sales Department of St. Petersburg Real Estate (Setl Group holding),He notes that investments in housing are a basic level. At a more advanced level, people invest in service apartments, and professional investors choose commercial real estate.
— Now there are more people who have long appreciated the investment opportunities and are raising their professional level, — he says. — St. Petersburg is called the capital of apartments at all. But at the same time, residential real estate is still in demand, since such a purchase allows you to save money.
— Among our clients there are private investors who choose small residential lots for further resale, as well as investment groups that focus on commercial areas, — says Maxim Turta, Head of Sales Department of Aquilon Group in St. Petersburg and LO. — Private investors often take only the first steps, and their investment budgets are not so large. While profile investors sometimes manage billions of dollars in budgets.
The area matters
The factor of choosing an object for investment is often the area or even a narrower location, which seems to the buyer the most profitable.
— If we talk about apartments that are bought for rent, many still believe that the center of St. Petersburg is manna from heaven, where you can earn a lot of money. Yes, this is really the case in the season,” says Artyom Chugai. — But for some reason, in their rosy calculations, they do not take into account the remaining 9 months of the year, when the struggle for tourists begins in the center. And due to the large volume of supply, some facilities are forced to work at a loss due to high operational loads.
According to him, the most interesting area that will be actively developed now is the “gray belt” around the center, where there are not so many accommodation facilities yet, but at the same time there is a fairly high passability and there are points of attraction: for example, large educational institutions.
Kirill Kudinov I did not agree about the unprofitability of apartment hotels in the center during the downturn in tourist activity. According to him, there is indeed a low season, and the load is reduced from 95-97% to 75-80%, but in general, hotels remain in the black and show profitability throughout the year. And if in summer it is 25%, then in winter it is 6.7%, which on average gives about 12% per annum.
— Can hotels operate outside the Central area? They definitely can, especially if there are some points of attraction nearby, if the object has an interesting concept,” he comments. — But our model is about the center.
Konstantin Storozhev says that it is important for the tourism business to calculate logistics to key facilities, including transport hubs, airports, train stations, as well as main attractions.
— The differences are that the infrastructure in the center — cafes, restaurants, shops — is already located around the hotel, — he continued. — And if you are building an object in other areas, then you need to create an infrastructure designed for visitors yourself. Therefore, we have created a whole cluster that allows us to solve all the requests of tourists. You can make a good project out of the center if you calculate very accurately the target audience for which this concept is suitable. Then it will be successful for investors as well.
Tatyana Khalilova believes that the main attraction factor for apartments in St. Petersburg is good transport accessibility.
— The closer the hotel apartment complexes are to the metro, the faster the investments will pay off, – she believes. — I will give you an example of our project — the GloraX Zanevsky apart-hotel near Ladoga Railway Station. A good location and the availability of a full range of services from the management company guarantees stable profitability both when buying as passive income and when further reselling apartments as a ready-made rental business.
Price plus location
When choosing residential real estate, location has always been the most important factor along with the cost and terms of purchase, says Roman Abramov. He identifies two areas that are attractive for investment: locations closer to the center are, as a rule, point—based buildings; and actively developing neighborhoods located in more remote areas, sometimes on the periphery.
— Of course, buying a residential property close to the center is always an interesting strategy for an investor, but it is a big investment. Therefore, it is important to evaluate all these criteria, calculate the payback and make an informed decision,” he added.
— For investors who purchase housing for the purpose of further resale, the place and financial instruments used for purchase are now important. From the point of view of profitability, projects outside the ring road are better suited for such investment, however, in the current situation, profits during the construction period will fall due to inflation, — Tatyana Khalilova believes,
— Each district has its own dominants, which are worth relying on for investments, — Maxim Turta comments. — This includes transport infrastructure, population density, the price per square meter, and the rental rate.
Commercial interest
If we take other formats of investment real estate, then cross-country is more important for street retail, therefore it is more logical to invest in areas of residential new buildings.
— In recent years, this segment has received a powerful impetus to development. Due to mass construction and high population density in some areas on the outskirts of the St. Petersburg agglomeration, rental rates have equaled those on Nevsky, and the payback period has sometimes been reduced to 7-8 years, — says Maria Orlova, Commercial Director of A101 Group of Companies in St. Petersburg. — At the same time, the “watchfulness” and professionalism of investors is growing: they began to select the premises very carefully, focusing both on the volume and quality of traffic, and on the presence of a barrier-free environment, a minimum number of pylons, large storefronts, the correct shape of the premises, and the presence of two entrances.
She notes that it is also important to have available franchising programs that would help you immediately find tenants or determine the profile of a room if it is being bought to open your own business. “We offer all this to buyers, and as a result, sales of commercial real estate in the A101 Group projects in the Leningrad region are significantly ahead of schedule,” she added.
— If we talk about residential areas and commerce on the ground floors, then these are almost all areas of the new quarters, — confirms Sergey Sofronov. — They quickly settle in, settle in, and after the first queues are completed, residents need walking distance services. Businesses come to such neighborhoods and demand rent.
According to him, the variety of areas and layouts of such premises allows, at the investment stage, to roughly determine who the premises will be rented to later: whether there will be an order pick—up point or a restaurant, or maybe a supermarket – all tenants have their own requirements. Moreover, it is not so difficult to get acquainted with them — all franchises and large landlords, as a rule, have information about the parameters of the premises and requirements for them in the public domain.
Tatyana Khalilova believes that today commercial premises have the most understandable and good terms of cash turnover — about 8-10 years.
— Densely populated emerging areas such as Devyatkino or Kudrovo are good for investors in this segment — here the demand for premises for shops or service enterprises does not weaken.
Now, according to Kirill Kudinov, individual storage warehouses are also gaining popularity, which are just as relevant inside residential areas — “so that people can not store tires on the balcony.”
— It is important that the concept of investment real estate be combined with the location, — says Kirill Kudinov. — Then everything will be fine.
We need a center of gravity
If we talk about suburban real estate, then there are three main directions in our region: north, south and east. In the north, as Artyom Chugai notes, the Priozersk direction prevails, where many cottage settlements have been built recently. In the Resort area, the offer from the affordable segment appears very rarely. In the south, according to him, Peterhof used to sell well, but this direction is too busy with transport. Therefore, as an alternative, a more southern location was chosen — Pavlovsk, the advantage of which is the presence of a city residence permit.
Interestingly, if you take investments in recreation centers, then the northern direction is no longer in demand, since the supply there is oversaturated, and tourists will not go there without some “chips”.
— People want some kind of highlight: it’s either a lake or a beach, or some kind of entertainment inside – theme parks, animators. In general, that’s what people will take up during their holidays,” explains Artyom Chugai. — For some reason, recreation centers on the south and east sides of St. Petersburg are bypassed. If there is anything there, it is old and boring, so there is great potential for development, almost all the way to Moscow. Moreover, we also see movement in our direction from the capital.
Kirill Kudinov supported the opinion that the direction is not as important for recreation facilities as the presence of centers of attraction: whether it is the first line of the beach or a ski resort within walking distance.
— In this case, the facility will generate income, no matter in which direction it is located, — he stressed, adding that the complex should be located no more than an hour’s drive from the city.
Investing means taking risks
Another parameter that needs to be evaluated before investing money in a particular property is the risks that reduce profitability. For example, regarding apartments, some time ago there were serious concerns about an oversaturation of the market, but not all projects came to life. Another risk was the pandemic, when the flow of tourists was severely limited due to closed borders.
— The market is saturated, but not oversaturated — however, competition is increasing, — Konstantin Storozhev comments, — moreover, apart-hotels compete with hotels for a short-term guest. And here you can’t win at one price — you need to ensure the quality of service.
According to him, if the technologies are not initially laid down, then the service cannot be provided: it is necessary to provide for the separation of flows in order to carry out cleaning, linen replacement, nutrition.
The second stream of clients at the apart-hotel is long—term residents. Infrastructure is important for these customers. According to Konstantin Storozhev, the average length of stay is 2.5 months.
“It is the presence of professionally built and professionally managed complexes that creates the possibility of commercial success,” he explained. — All this translates into the liquidity of the facility for those who invested. And the further you go, the tougher the competition will be.
In this regard, he noted the importance of maintaining quality for a long time — otherwise, there is a risk of “slumization” of facilities due to the washing out of expensive customers. If the level of tourists changes, then capitalization will fall.
— In St. Petersburg, real estate investments are one of the least risky, — Sergey Sofronov believes. — Fortunately, we do not have a depressed city with an outflow of population. On the contrary, it is growing, as is its economy, every year. The only threat that exists in theory is a long—term construction or even an unfinished one. There are examples, especially in the Leningrad region, where the rights of shareholders were somehow protected, but buyers of commercial premises suffered. But to protect against this, you need to choose the real estate that is being built by large companies that receive project financing from systemically important banks. It is not difficult to determine such things, the information is open.
— Risks are directly related to opportunities, — Kirill Kudinov comments. — People buy apartments to earn income, and if necessary, it is easy to sell the object. And if the hotel shows high profitability, it is not very large, it does not sell very many rooms, then you can sell the apartment quite quickly.
Therefore, the main value in the concept of an apartment hotel is the management company and the very concept of positioning the object.
— If it is popular with tourists and brings the desired return to its investors, in this case the risks are reduced, — the entrepreneur explained. — In addition, quick resale is possible, since ready-made apartments with proven clear profitability are easily sold.
Kirill Kudinov He added that the pandemic proved to be a valuable test of the format’s effectiveness. Almost the entire hotel sector was in decline, but the apartments, even in such a difficult period, still brought income to the owners. The profitability of the Port Comfort network was 6%, which is comparable to the profitability of a typical apartment, only in a passive format.
— The most difficult period — the pandemic — is already over. We are certainly building our financial models now, looking back to 2020-2021. I can assume that the growth of investment demand in the future will be in the segment of apartment hotels. The younger generation is very mobile, they want to quickly change their places of residence, districts, even cities. All this will help to maintain rental demand. In addition, the flow of domestic tourism is also increasing, which guarantees a stable demand for rooms. In case of resale, there will also be no problems — this product will always be in demand by investors who know how to calculate financial and time costs, — Tatyana Khalilova believes
All developers believe that the risks are much lower now, and if something globally bad happens, then, in principle, everyone will have problems.
Artyom Chugai added that the primary and secondary markets are strongly interconnected.
— There is a certain pattern in when people first sell secondary, and then use this money to buy primary apartments or apartments, — he says. — And what is happening today with mortgages and key rates has an impact on the market as a whole. For example, the most obvious risk of buying residential real estate during the construction phase is not to have time to get out of it before obtaining ownership. This threatens high taxes, which may be increased in the future.
The main advantage of the apartments lies in their versatility: they can be used as an office, massage room or beauty salon. In fact, this is a commercial space for free use, but which, of course, has its own technical limitations.
If you consider land as an investment, then the object must be evaluated from the point of view of legal purity, check the partner company, that is, study its functioning projects in order to minimize all possible risks. In the recreational business, the expert advises to avoid purchasing a share, not a whole lot. This income format is quite problematic and unstable. And in general, you need to understand that there is no investment with a 100% guarantee: there may always be factors that cannot be predicted or calculated, he said.
For residential real estate, Roman Abramov sees the main risk in calculating the financial model when investing.
— Previously, investments in residential real estate were quite simple: apartments increased in price by 20-30% during the construction of the house, the investor made a profit on its subsequent sale. Now such a strategy of action can lead to disappointment,” he believes. — At the same time, the purchase of residential real estate involves a variety of actions. For example, if an investor buys an apartment for resale, but by the end of construction realizes that he is not achieving his financial goal, he can rent a house for a while, and then resell at the peak of growth. Or, on the contrary, if you bought an apartment to rent, but it became obvious that it is now more profitable to sell it and invest in another object, you can always take a step aside.
CC as a sign of time
It is important not only to buy an object, but also to further manage it in such a way as to increase profits. And different strategies can be chosen for this.
— If the question is about maximizing profit, then, of course, the buyer of real estate needs to manage it himself, — Kirill Kudinov believes, — but in this case we are no longer talking about passive income. The investor must clearly understand what he is doing and have certain competencies.
Another story is to transfer the property to management. Here, according to the expert, you need to carefully choose both the project and the management company: the further profitability of the investor depends on relevant experience and real statistics.
— If 5-7 years ago the competition was mainly at the project level — the investor looked at where the interesting concept was, where the location was better — now the reputation, competence and efficiency of the management company come out on top, — says Kudinov. — Therefore, the main task for the investor is to make the right choice. I am glad that the level of management companies also continues to grow: those who want to move on understand that this is what potential customers are looking at.
Konstantin Storozhev noted that out of 3,600 apartments in six hotels, 2,700 are under centralized management.
— There is such a thing as goodwill — goodwill is an intangible asset that reflects a good reputation, brand, customer base and other non—physical assets of the company. This additional cost to the facility is created by a professional management company,” he stressed. — And if liquidity grows, then tariffs grow, and therefore profitability.
— In general, an investor and a manager, an operator, are different qualifications, — comments Sergey Sofronov. — The most obvious example with apartment hotels: the management company earns only if the apartments are rented. That is, together with the investor. She is interested in maximizing the return of the fund: high occupancy and average revenue per room. It is created and works for this purpose. Advertising, service, dynamic tariff management and much more serve to solve these problems. And besides, the Management Company has access to the market of corporate clients, that is, mass bookings and long-term accommodation contracts.
Artyom Chugai He added that the management companies themselves may also have several income generation strategies.
— Guaranteed profitability is possible, guaranteed income plus the boiler method and only the boiler method, — he explains. — Fixed payments are the most unprofitable option, designed primarily for conservative investors. The second option is if the investor receives a fixed profit for the first two years, and then switches to the boiler method. As practice shows, these fixed payments are included in the cost of the apartments themselves, i.e., in fact, it is a kind of cashback to “calm down” the investor: he does not need to wait for the promotion of the building, getting hotel ratings — he immediately starts earning.
According to him, the boiler method can bring the most money, but, of course, if the object in principle brings income. Therefore, as noted above, you need to choose the right place, format and management company. And if all the factors have developed, then this method will be the most profitable.
Tatyana Khalilova spoke about programs for investors using the example of the GloraX Zanevsky apart-hotel:
— We offer two profitability programs to buyers of lots — with guaranteed income and with maximum. I recommend that novice investors pay attention to the maximum income program in our project, since now the cost of an apartment, taking into account all discounts, is very attractive, and in the long term it is an excellent opportunity to receive passive income without wasting time.
Profits are distributed similarly in suburban recreation centers, but the fixed-payment option still prevails there, notes Artyom Chugai. This is still a new market — people are afraid that the database will not be loaded.
— We plan to make new locations using the boiler method, so that we can combine fixed income with the opportunity to earn more, — he explained. — Well, we do not forget that you can buy a plot of land, build a house or several houses and rent them yourself, but in this case the owner is maximally involved in management and this becomes a job for a particular person.
According to him, there are such examples in the company’s cottage settlements. In this way, you can earn 5-10 million rubles per year, depending on the format and level of the house that is planned to be rented.
Another option to maximize profits is to choose an unusual format. Artyom Chugai cited the example of container warehouses in residential areas that Maslov Group offers to regular investors. By buying a warehouse unit on the site, they receive a fixed return of 15%.
Roman Abramov says that in the residential real estate segment, in addition to long-term rental, daily rent has been actively developing over the past year.
— You can do this on your own, but the process requires constant involvement and a lot of time. Not all investors are ready to get involved like that,” he commented. — Therefore, there are companies on the market that take over such functionality. For many, this is a working scheme — despite the need to pay a commission, the income is still higher, because the process is controlled by professional managers.
In general, an apartment should be rented out if it was originally purchased in order to save finances. It is important that it does not stand idle. At the same time, you should not count on the opportunity to easily make a profit: in this case, the payback period tends to 20 years,” Roman Abramov noted.
A new trend among investors has emerged in the residential real estate segment: flipping.
— As a rule, attractive lots with not the highest cost per square meter are purchased a month or two before commissioning – as a rule, these are two—three-room apartments, — explains Tatyana Khalilova. — And then, with the help of the design team, the apartment is “brought to mind” in order to sell it for more. Low interest rates on preferential mortgages contributed to the spread of this scheme.
Flipping is also used in the apartment segment.
— Clients purchase apartments in a prestigious area, which we sell at a fairly attractive price. They carry out complex repairs with homesteading in them and then sell the finished product for more expensive,” says Maxim Turta. — This is a very good story for investors — they purchase a high-quality finished product at an extra cost.
Long-term investments
Despite the fact that making forecasts is a thankless task, experts believe that predicting the market situation is just easier in the long term.
“Residential real estate prices are always rising, regardless of macroeconomic factors and the political situation,” says Roman Abramov. — At different stages, the process develops more or less dynamically, with periods of stagnation. Remember the crisis years: prices rose in 1998, 2008, and 2014, and even against the background of a pandemic in 2020, the same thing happened in 2022. Therefore, it is definitely possible to predict that growth will continue, the question is at what pace. From the point of view of saving money, housing will always be one of the simplest, most understandable, reliable and easy ways to invest.
— There are no alternatives to real estate in terms of its reliability and resistance to crises — and it is not clear that such a thing can appear, — agrees Sergey Sofronov. — On the contrary, the reputation of previously considered reliable solutions is periodically shaken. For example, a currency in the context of how it will now be traded. It can be said that the key rate is clamping down on activity in the real estate market, and not only in it, and this will not change in the near future. That is, on the one hand, there is a very serious pressure from below — the cost of construction tends to rise all the time. On the other hand, there is a pressure of rates from above — on purchasing activity. And this will stabilize prices for now. At least in the context of residential real estate, apartments and commercial spaces built into them.
— Over the past 30 years, the real estate market has developed and will continue to develop, — Maria Orlova continued the thought of her colleagues. — The housing issue is a fundamental human need that is relevant now and will be important in 50-100 years. Whereas any other investment instruments, perhaps offering higher returns at times, assume an incomparably higher level of risk, and also depend much more on geopolitical and macroeconomic conditions.
Konstantin StorozhevHe expects that the priority of using over owning real estate will grow: the new generation increasingly chooses to live in a rental format, while understanding what infrastructure and what service they need. He expects that the share of apartments focused on medium-term living will grow, as the hotel format is more difficult to manage.
— I do not see any prospects for a sharp increase in the tourist flow — as long as we focus on domestic tourism. If at least more people come to us from friendly countries, then the hotel industry will have prospects,” he commented.
— We live in a time when sales plans are recalculated every month, and we receive new information from banks once a week, or even more often, — comments Tatyana Khalilova. — Therefore, it is unlikely that anyone is ready to make accurate forecasts for 5-10 years. But the analysis suggests that our children will be less attached to their place of residence. At the same time, the preservation of funds “in concrete” is still relevant. And we are waiting for the story of high interest rates on deposits, which currently hold 43 billion rubles, to end. That is, we understand that buyers have money, and when the key rate goes down, they will carry it into the real estate sector.
Artyom Chugai He considers the construction of multifunctional buildings combining residential apartments, retail outlets, and offices to be the most promising. As for the suburban segment, it is obvious that people no longer want to buy plots in the SNT — they are no longer interested in living in places poorly saturated with internal infrastructure, poor in additional bonuses from the developer, and more and more they are looking towards cottage settlements. Moreover, the latter come in all segments: from the economy to the elite. There are similar trends towards comfort in the recreational segment.
— The tourism sector is one of the few that has not been so critically affected by its impact: people have become more active in traveling within the country, and this is reflected, among other things, in the demand for suburban real estate, — says Kirill Kudinov. — And, in my opinion, tourist real estate in different formats, whether it’s urban apartment hotels or suburban complexes, will continue to grow. The main driver here is the number of guests.
According to him, 13 million tourists are expected in St. Petersburg this year, which is twice as many as in 2021. The situation is similar in the Leningrad region — about 5 million people are expected here. But if there are 35 thousand rooms in modern hotels in St. Petersburg, then there are 15 thousand in the Leningrad region, and their condition is far from ideal.
— Taking into account these circumstances, we have started the construction of an investment suburban recreation center Eco—Port in the Priozersk district, – adds the entrepreneur. — Other developers are moving in the same direction today. As it becomes obvious that any formats related to tourist real estate will be in demand.
Photo: iStockphoto.com/Karina Movsesyan
Источник: www.fontanka.ru
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